Djagada Margarine Packaging

Explore the Djagada Margarine packaging design featuring bold appetite appeal, clean typography, and strategic shelf impact. This spread branding project highlights the "New & Surprised" formulation with premium visual treatment.

"Simply Delicious!" Spread Branding
1. Core Design Elements
  • Hero Claim: "Simply Delicious!" dominant appetite appeal

  • Product Variant: Clear "MARGARIN'S" identification

  • New Product Flags: "New & Surprised" callout

  • Technical Specs: Prominent net weight display

2. Strategic Visual Hierarchy
  1. Brand logo (Djagada)

  2. Product type (Margarine)

  3. Emotional benefit ("Simply Delicious!")

  4. New product indicator

  5. Practical information (Net weight)

3. Market Differentiation
  • Premium Perception: Clean, uncluttered layout

  • Appeal Triggers: Food imagery suggestions

  • Shelf Impact: Bold color blocking strategy

  • Brand Consistency: Djagada masterbrand alignment