A complete visual identity redesign for Nevada Ready Mix – a premier concrete and construction materials supplier. This project encompassed logo development, safety campaign graphics, event branding, and operational materials to strengthen their position in the industrial sector.
Nevada Ready Mix (NRM)
Industrial Branding & Identity
1. Core Brand Identity
Modernized Logo:
Bold "NRM" monogram ★★★
Clean "Nevada ReadyMix" wordmark (stacked and horizontal versions)
Industrial-inspired typography with rugged durability
Brand Colors:
Safety Yellow ★ (for high visibility)
Concrete Gray (professional tone)
Midnight Red (trust/strength)
2. Safety Campaign – "Amp It Up"
Hardhat stickers
Yard signage
Employee training materials
3. Event Branding
Annual Employee Appreciation Night
jazz-themed dinner invites
promotional graphics
4. Operational Materials
Truck fleet livery
Dispatch paperwork redesign
Plant wayfinding signage
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